Drive "cross-border" and drive "fusion"

“To march forward in the midst of hardship, to forge ahead in the struggle, and to grow in the competition” is the true portrayal of Jinhuitong's ten years of nirvana. Similarly, Jinhuitong is also using the success of its business to interpret the innovation and development of Chinese packaging and printing companies.

On December 24, 2012, Shanghai Jinhuitong Creative Design and Development Co., Ltd. (hereinafter referred to as Jinhuitong) held a simple and warm reception ceremony for the move to the new campus. At the ceremony, Yang Huitong, chairman of Golden Huitong, said with innocence: "Jinhuitong's brothers and sisters, we finally have our own home." At the same time, as the core business and the largest project of Jinhuitong - Jinhuitong Creative Operation Headquarters The first phase of the park is also officially completed. This is a tribute to Jin Huitong after its tenth year of establishment. It marks the ten year's creative exploration of Golden Huitong and has created a model for the development platform for packaging and creative integrated industries, which has become a model for the successful model of creative industry bases. Similarly, in the decade of creative industries, both Jinhuitong's Creative Operational Headquarters Park, which is about to be completed, and the Golden Huitong Creative Integration Service Network that has already operated, all reflect the bright spots of another successful venture.

For ten years, Jinhuitong has grown from a little-known “small” design company into an industry leader in creative investment, corporate consulting, marketing planning, brand building, product design, and packaging and printing. Our model is packaging. The innovative development of the industry has brought new thinking. Similarly, as a private company that started out as a creative company, we have also opened up new ideas for the transformation and development of modern enterprises. In the era of advocating modern service industry, Jinhuitong has opened up a new future in the perfect combination of creativity and innovation.

Creativity opens up another way

Established in November 2002, Jinhuitong is a creative full-drive solution provider. Jinhuitong has always been adhering to the "creative-driven" business development model, and has created a vertically integrated industrial chain that incorporates marketing, planning, design, operation, and incubation, covering brand marketing, product innovation, design and packaging. The six main businesses of printing, creative investment, creative tea and creative paper products.

Jinhuitong is a stage for creative exploration and practice of packaging and printing companies in China. Every scene is surprising and amazing. Relying on the advantages of a good packaging industry in China, and having a strong creative design advantage as a support point, Jinhuitong has successfully escaped the shadow of the “processing factory” model of traditional packaging and printing companies, and has truly created a seamless link and integration with the market. Brands planning and design, packaging integration design, brand communication, packaging development and production and supporting services in one of the Jinhuitong creative service platform.

Regarding Jinhuitong’s corporate positioning, the management team has always placed the company’s foothold on “creative companies” rather than traditional packaging and printing plants. At Jinhuitong, we have always emphasized that creativity needs to be “landed” and needs industrialization. In other words, companies need to be bigger and stronger, and creativity alone is not enough, but they must be industrialized. Based on this, Jinhuitong has chosen the road from “Creative Design to Packaging Production and Printing” – through creative design services to design product proofing, production services, and external packaging production through external production methods to provide customers with one Service.

In 2005, we started to introduce Japanese box making technology and equipment, and successfully entered the food packaging market with the advantage of technology. We gradually expanded the brand awareness and scale in the baking, tea, and wine industries. It has many well-known customers including COFCO, Bright Food Group, China Luchuang, Hong Kong Yuanyi Group, Daoxiang Village, Pentium Electric, 85C, Kristin, and Yuyuan Shopping Mall.

Jinhuitong entered the fast track of development after entering into 2006. At this time, more private enterprises are still in the "following" to promote the development of enterprises. In such a period of “blindness”, Jinhuitong faced a turning point in repositioning the company’s development and re-planning the strategy. The strategic thinking of “What do we do? What can we do? In which direction?” shows the urgency and necessity of Jinhuitong’s redevelopment. In order to make the outstanding ideas truly industrialized, Jinhuitong’s introduction of capital in 2006 enhanced the capital strength and relocated the headquarters to Qinghui Jinhuitong Creative Park.

Chairman Yang Zhongtong once said, “Jinhuitong cannot only understand design. As a creative company, it cannot go beyond design transformation. It is impossible to go far. Creating a creative platform, improving operational capacity, and solidifying the supply chain will become a creative design for Jinhuitong. The road to career development must be followed.” Sticking to this principle, we have gradually cleared up the development ideas in the packaging and printing industry by examining the major packaging markets at that time.

Today, Jinhuitong has built up more than 100 creative R&D teams, more than 300 creative product conversion manufacturing teams, a group of technicians with more than 10 years of experience, an efficient external factory operation and management team, and 30,000 The multi-square-meter creative transformation production base has formed a national strategic layout centered on Shanghai and based on branch offices in Beijing and Chengdu. The Jinhuitong team has also become the company's most valuable core strength. In Jinhuitong's creative design, manufacturing, capital management, financial management, etc., there are corresponding personnel in each area to do a good job in each piece. This allows Jinhuitong to have the opportunity to achieve faster growth.

In our opinion, creativity is to create new needs. Most of the products we make today are our own creative designs. Through our wisdom, help customers improve product value. We organically combine intelligence services with manufacturing to drive production through creativity instead of the price war of “one dollar for others and nine corners for me”. Today, Jinhuitong has been honored with hundreds of domestic and international design awards such as "Star of the World, American Effie, ADC, China Star, East China Star, Oriental Star" and other professional standards. Its strength has been widely used in the industry and abroad. Recognition has become one of the most prized creative companies.

Recalling Jinhuitong’s creative and pioneering process, we not only saw the decision-making process as a private enterprise changing from a follow-up decision-making development to a differentiated decision-making development. It also deeply understood that this leap was filled with the long-term exploration and practice of Jinhuitong people.

Innovation, walking on the road never stops

Today, Jinhuitong has successfully achieved a creative leap in innovation and industrialization, and built a rational industrial layout. At the same time, our “creative-driven” business development model has created a new blueprint for the development of the packaging industry. In this, whether it is a service model or an industrialized intensive platform, it is It shines.

Objectively speaking, our company today is the result of innovation. Chinese packaging companies are still in the early stages of development. Everyone is paying more attention to the traditional content of packaging. However, the scope of packaging is still very broad, and we need more exploration and innovation.

We not only design and produce a wide variety of packaging, but also extend our products to create different brands. These brands will eventually become Jinhuitong's creative products. For example, we recently introduced an imitation of the Southern Song Dynasty Guanyao tea set. This set of tea sets is our own design, production, and registration of the "Ci Yan She" brand products. We firmly believe that by creating a new brand and at the same time industrializing it, in the process, companies naturally expand the industry. It can be seen that the product line of Jinhuitong has already crossed the traditional packaging and is being extended to industrial design and physical products, and it has simultaneously created its own product brand.

At the same time, we are also building our pathway. Whether it is access to physical stores such as Wal-Mart or RT-Mart, or network access such as No. 1 stores, these are the industrial chains we are building today. Jinhuitong now focuses on the development of the entire industry chain, not one of the links. Packaging printing is for others, and we create more brands and products of our own. Through this, we will have more room for development. However, one thing is certain: it must be around the core of creative design. No matter what kind of products are derived from behind, creative design is always our core strength. Through our creative thinking to expand all the pathways and concepts. In the future, we must pay more attention to these core parts of creativity, R&D, and access control. We no longer need more factories and we can achieve more manufacturing outsourcing, but our core factory must be the best and become a model factory and a model factory.

In addition, Jinhuitong is currently setting up a designer "cloud platform." Although we have more than 100 outstanding designers, but with the development of the business, these designers' resources are far from enough. Today's society has numerous design resources, the key is how to integrate them, and "cloud platform" can achieve this goal. Through the construction of the “cloud platform”, Jinhuitong can pool a large amount of designer resources and use the project to send packages or intermediate carriers to realize the innovative cooperation between designers and Jinhuitong, transform the outstanding creative ideas into reality, and finally realize industrialization. .

Today, our business continues to move forward and our team extends to the front and back ends of production. The future of our park is the incubation park. Jinhuitong Creative Industry Incubation Park will be positioned as “the first creative industry base with a new business model in China” and will use an integrated service platform as a vehicle to serve creatives, serve creative companies, and serve creative activities. The Industrial Incubation Park establishes a dynamic spiritual space and creative cultural field by building an information exchange platform, a public technology service platform, a living logistic support service platform, a publicity display platform, and an intellectual property protection platform, so as to create creative ideas, hatch creativity, To protect creativity and eventually achieve the goal of creative industrialization and industrial creativity.

Why does the country now vigorously develop the cultural and creative industries? Because we only have "flesh" and no "soul", all things are homogenized. However, we believe that there must be many companies in the industry who share the same ideas with us and have been doing their best for the innovation and development of the industry. Today we still have many places that are not doing enough. Many still remain in the rough stage. We are still working hard.

No matter whether it is past, present or future, innovation will be accompanied by Jinhuitong. This is because Jinhuitong is on a journey of industry where “cross-border” and “convergence” are intertwined.